Creative publishing guidelines
Memo to self. Coloring The Wind guidelines
The creative process
- Don’t accept submissions. You’re not in the business of disappointment. Go hunting for creatives, don’t let them come hunting for you.
- If you don’t remember the work a week later, then probably no-one else will.
- Don’t offer help to artists who don’t need or want it.
The artist relationship
- Find contexts for art where it’s never been thought of.
- Mix different combinations of words, design, music in one creative pot. Stir, blend, see it if tastes good.
The audience relationship
- Liberate artists. Don’t lock them in. Don’t try to own them or their work.
- Remember that you’re working for the artist just as much as the artist is working for you.
- Be an honest critic. Say what you really feel, and why.
- Listen. Accept that you might be wrong. Changing your mind’s OK.
- Remember that if there are no beholders, there is no beauty.
- Try to delight followers every day.
- Arrange for live feedback between audience and artist.
- Build a creative playground, but don’t try to referee all the games.
- Don’t publish if either you or the artist have reservations.
- Tom Peters’ advice: Underpromise. Over-deliver.
Have you checked out today’s Daily Feature yet?